Dragonfly is who we are; Mixin it up is what we do and what we stand for. Mixin it up is our fundamental philosophy and attitude. It is about having the energy of the mind, body and soul to follow your true destiny and express yourself in any which way you feel. It is about truth…the truth about being you! Mixin it up is like a set-your-soul-on-fire alter ego that gives you the confidence to stand up as an individual and say ‘this is who I am – love it or hate it’.
Young, creative entrepreneurs and visionaries are consistently changing each and every industry around the world. From Pharrell Williams, Timbaland and Kanye West changing the face of music, Philippe Stark and Ora Ito changing the face of design and Muhammad Ali changing the face (of his opponent… and) what it is to be a sportsman, both in the ring and out. These are the icons of industry that we want to aspire to. And who are we? Andrew Whiteman and Simon Moger have started Dragonfly, the first of what will be a portfolio of many innovative products. We saw a boring industry led by one brand with other one-dimensional players and thought we can do better. Everyone who has tried Dragonfly has felt that it is hands down the best energy drink in the market.
Have you noticed how every energy drink out there imitates each other in taste and an involvement in extreme sports? Well, we aren’t like them. We don’t like clichés. We are about expressing ourselves! Whether it is through the Arts like music, design or film-making or even owning your own company. We choose to cut a different path, our own path. We own our own path. Our flavours allow people to have a choice, and our brand will hopefully inspire people to be individual!
We have but two paths to choose in life; be a pawn in this game and just go with the flow, or start Mixin it up and be somebody.
It is what it is.